Armorik Men Ruz: a new Breton single malt and a redesigned range

There Armorik distillery, based in Lannion in the Côtes-d'Armor, present in 2026 a new brand identity And a reorganized range. Installed in 1994, its first pot stills gave birth in 1998 to the very first French single malt. Thirty years later, while French whiskies have proliferated, Armorik chooses to reaffirm what makes it unique: its Breton roots.

«Sculpted by the Breton climate»: a new slogan that affirms a territory

This repositioning is accompanied by a new slogan, «Sculpted by the Breton climate,» which highlights the role of the Trégor climate in the production of whiskies: sea breezes, regular rainfall, and mild, stable temperatures shape the aging process in casks. This link between terroir and whisky has been officially recognized since 2015 by the Breton Whisky Geographical Indication.

More than 7,000 barrels

The distillery boasts a collection of over 7,000 casks, divided into two categories: traditional whisky casks (bourbon, sherry, port, Madeira) and casks from the Breton terroir (Breton oak, Chouchenn). Master distiller Erwan Lefebvre, who has been with the distillery for over ten years, blends these casks to maintain a consistent aromatic profile from bottle to bottle.

«Armorik was born in Brittany. This new identity doesn’t change who we are: it expresses it with greater force. It tells the story of the climate, the time spent in our cellars, and the ties we have been building for over thirty years with our region and all those who keep the distillery going.» David Roussier, director of the Armorik Distillery

A redesigned range in three collections

The range intended for wine merchants is now organized into three collections: Signature, Breizh and Heritage. There Signature Collection, which embodies the brand's characteristic style, a round and fruity distillate, brings together four references: Men Ruz And 10 years, which share the same aromatic profile, then 15 years And 18 years old, which develop an additional complexity related to age.

Armorik Men Ruz, the new entry point into the range

It is in this context that Armorik launches Men Ruz, a new single malt designed as the ideal first bottle to discover the brand.

70cl – Suggested price: €39.90